Shutterstock Heralds Copyright Standards in the Era of Generative AI: Image Indemnification for Enterprise

Shutterstock is Developing an AI Image Generating Tool with OpenAI

When you create an image using Shutterstock Generate, you know any artist whose work helped in your creation is being compensated. AppMaster, for instance, with its extensive range of built-in AI-related features, can leverage more sophisticated AI functionalities to diversify the customization options for its users. This would not only enhance its value proposition but also contribute to larger tech industry trends where AI and no-code platforms become progressively intertwined. In an interesting development, Shutterstock mentioned its plans to collaborate with OpenAI to integrate generative AI capabilities for mobile users via Giphy that the company recently took over from Meta.

This is the first example of a definitive solution where artists and photographers whose training images are getting some sort of compensation for their work being used in the training of AI-generated art will be compensated. Although the details of that compensation are still not fully known, it’s a first step in harmonizing the gap between the people who produce the training data and the use of that data. Shutterstock has begun experimenting with using generative AI, an emerging innovation that lets people enter text-based “prompts” to generate unique computer-made digital images. In late October, the company announced a plan to sell AI-made stock images in collaboration with OpenAI, the research firm behind the popular image-generator DALL-E. And earlier this month, it announced a new deal with LG to research how AI can be used by marketers and designers and explore ways to label images, cut down on manual tasks and pay people whose images were ingested by AI.

Q&A: What ChatGPT Enterprise means for AI business adoption

Here, we’ll detail the quality of Shutterstock’s own generative AI tool and the imagery it produces to help you create with confidence. Stock photography is the supply of photos that are often licensed for specific uses. While the stock of stock photos are plenty, Yakov Livshits AI is changing the way things work. Artist communities and contributors to stock image collections have expressed reservations about generative AI startups, feeling that their processes exploit the artist’s work without appropriate acknowledgement or remuneration.

  • Shutterstock’s chief executive officer, Paul Hennessy, said in the announcement that the AI generative platform will transform the way people tell their stories — without requiring the user to be a design expert or have access to a creative team to create exceptional work.
  • It also includes user-friendly features such as an easy style picker and works with over 20 languages, giving people worldwide the freedom to express their creativity.
  • “Tech” is derived from “Technology” and “Tyche” is the Greek “Goddess of Goodwill”.

Zhou sees the model as fostering innovative AI art and creative expression for businesses across industries from e-commerce, gaming and design to advertising. With other tools, you need to spend a long time crafting very specific text prompts to get their models to generate images of high quality. The AI art generator is based on a deep learning algorithm that takes images as input and outputs images that are similar to the input. Getty Images, one of Shutterstock’s major competitors, said it wouldn’t be diving into the murky waters of AI anytime soon.

Pursuing an Ethical Approach to Generative AI

The system can also be used to generate entirely new content based on specific keywords, colors, or other parameters provided by the user. Shutterstock says customers using its artificial intelligence (AI) image generators will be offered full indemnification, protecting them from potential claims against the use of the images. The AI image generation platform is live and available to all Shutterstock customers globally who can effectively design their own stock photos which are ready for licensing.

shutterstock launches generative ai tool

This new feature will help Shutterstock users to find new and unique visual content for their projects, without spending a lot of time searching through Shutterstock’s library. Generative AI technology has been improving rapidly in recent years and is expected to play a big role in the future of visual content creation. Shutterstock describes the AI images as “ethically created visuals” which partly addresses some of the controversy swirling around the technology derived from machine learning. The new platform is available in “every language the site offers,” and comes included with customers’ existing licensing packages, according to a press statement from the company. And, according to Gizmodo’s own test, every text prompt you feed Shutterstock’s machine results in four images, ostensibly tailored to your request.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

With learning experiences getting more and more attention, personalized learning is gaining traction in the eLearning landscape. AI can play a crucial role in delivering tailored content to individual learners. It can be used to gather and analyze learners’ behavior, preferences, and performance data. AI tools can create data-driven personalized learning paths and recommend content based on each learner’s needs and learning style. This approach enhances learner engagement, as learners receive content that aligns closely with their interests and abilities.

shutterstock launches generative ai tool

FORWARD-LOOKING STATEMENTS This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause our actual results to differ materially from those expressed or implied by the forward-looking statements contained herein. As a result of such risks, uncertainties and factors, Shutterstock’s actual results may differ materially from any future results, performance or achievements discussed in or implied by the forward-looking statements contained herein. This capability to generate text, images, audio, or video has opened up many possibilities. It is natural that the eLearning industry, which thrives on innovation and creativity involving text, image, audio, and video will be revolutionized by such AI tools. Let’s have a look at how AI tools like ChatGPT can influence the eLearning industry.

Generative AI for Mobile Users

It’s a significant move — the first major initiative by a platform holder to reimburse creators in this way — but it also underscores the fraught legal and ethical questions surrounding this new technology. Every six months, artists will receive a payout reflecting a share of the total contract value paid by developers, where the individual share will be calculated according to the volume of their work and metadata that was included Yakov Livshits in the datasets. They created a new Contributor Fund, a royalty system under which Shutterstock contributors will receive a percentage of the earnings from datasets and downloads from Shutterstock Generate –when their work was included in these datasets, of course. To Hennessy there’s no conflict between building generative AI products with Shutterstock’s first party data and licensing it to others to grow its total contract value.

The image synthesizer tool is the latest addition to Creative Flow, Shutterstock’s creative toolkit designed to help users of the site. Early this year, Getty Images sued Stability AI, the creators of the AI art tool Stable Diffusion, for scraping its content. The company accused Stability AI of unlawfully copying and processing millions of Getty Images submissions protected by copyright to train its software. But those tools were primitive compared to the type of technology we’re seeing today. The massive advance in computer and graphics processing power, and the advances in programming capabilities have transformed the landscape in ways we could only imagine back then. One where illustration, design and the whole creative arts machine unravels at the edges.

On Jan. 25, Shutterstock announced the launch of its new AI image generation platform. Clients of Shutterstock, known for its vast inventory of stock images, are now able to create images using its AI-based text-to-image technology, which converts words and phrases into images. The AI image generation tool is the latest addition to Shutterstock’s Creative Flow toolkit and is included with customers’ existing licensing packages. That has continued to raise questions about copyright, such as who owns the copyright of AI-generated images and the sources of training images.

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